Free tool

Lead Funnel Leakage Calculator

Enter one lead source's stage counts for one period. See every stage-to-stage conversion, the weakest link, and — if you add spend — the cost per retained client.

Enter one defined period (a month works well) for one lead source. Leave stages blank if you do not track them — blanks are data gaps, and the calculator will say so. Nothing you enter leaves your browser.

Leads / inquiries received

Actually contacted (two-way exchange)

Appointments set

Appointments held

Placed / enrolled / issued

Still active at 90 days

Optional: spend on this source for the period ($)

This tool supports the Lead Engine operating system. For the full picture across all six systems, run the 360 Diagnostic.

Educational only — results reflect exactly the numbers you enter and are not benchmarks, guarantees, or professional advice.